To come back to the main topic of this post, let’s see the 5 major differences between coaching and SEO services: 1- Learning about SEOĪs you can probably imagine, if your main objective is to become competent in SEO, the service solution will not be the most suitable In short: you let the consultant optimize your website, and you wait for the results! Coaching vs. Regarding the form, the consultant works on his side and then presents the deliverables to the client, which can take the form of a slide, a text document or an excel. This solution is offered by an SEO consultant (agency or freelance), who will audit, recommend and optimize the customer’s website for Google.ĭuring this process, the SEO expert will work on the 3 pillars of SEO: technique, content and netlinking.
What is an SEO service?Īs its name indicates, an SEO service represents a support based on the direct optimization of a site for search engines. Note also that some coaching is done on groups of people while others will be individualized. Regarding the form of this coaching, it can be physical (class, conference) or digital (videoconference). In short: this solution allows you to be coached by an expert in natural referencing. This solution is often offered by professionals who have already proven themselves as SEO consultants or website editors. SEO coaching is an accompaniment based on learning and increasing the client’s competence regarding the optimization of sites for Google (among other things). SEO services: Who to choose between an agency and a freelancer?ĭefinitions of SEO coaching and SEO servicesįirst of all, let’s start with some simple definitions of these two semantically similar, but very different terms: What is SEO coaching?.2- Offer your SEO services as a freelancer.Focus on SEO coaching: what are the possibilities in the long term?.What is a good SEO support according to him?.What results has he achieved lately in SEO?.What experience does the consultant have in SEO?.
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