If there was any hope of a future for the game, it would have to be rebuilt from the ground up. In Mustdashe's case, the original project files were lost some time after original development. If you're trying to earn back the spotlight, it will take a serious commitment to rebuilding a digital presence, outreach, and in some cases, actual development. Sure, it doesn't sound appealing, but it's a simple fact of reality. It's then a matter of time until your work moves itself back on the map. Reach out to the right networks, like those interested in biograpical content, and soon enough you'll get content to stick. You don't need an insane story to turn heads either: even a uniquely extended development grab headlines (e.g. Sure, Mustdashe is a novel concept, but where it really stands apart is the crazy path it's taken to get to where it is. No matter how complex or expertly crafted your game is, you need to consider how uniquely gripping its backstory may be. Reaching out to my friends and colleagues for support has given me fantastic media opportunities and the emotional support I needed to give my best every day. It may sound deceptive, but being genuinely grateful and working towards your self interests aren't mutually exclusive.
Asking for unbiased feedback may be impossible when dealing with personal acquaintenances, but inducing advocacy is not just possible, but easy. Whether they provided support, inspiration, or simply covered your content, vocalize your appreciation. While it may not always be practical to write personalized messages to everyone who made your VIP list. Ultimately I had to take it upon myself, and while the future is yet to be determined, here are the three key takeaways from my adventure so far:īe open and honest when reaching out to friends and colleagues. Not surprisingly, there aren't many examples to work from either.
Here's the challenge I've been facing: how do you capitalize on a game that gained significant attention long enough ago that all the buzz completely died down? Video popularity came and went, there's nothing trending or viral to share with influencers. Despite these exciting numbers, I had never gotten a single notification, message, or alert that my game was performing so strongly on Itch.io, YouTube, or elsewhere. How did this progression make any sense? Unbeknownst to me, Mustdashe has gotten strong attention on YouTube (thanks to several features by prominent entertainers, like PewDiePie) and amassed over 100,000 views with almost 50,000 downloads, at a staggering 40% conversion rate. I've been simultaneously overjoyed and understandably confused for the last few months. After some correspondence, I signed a contract allowing them to show and play my game on television for two shows on Disney XD. While it is a real-time strategy game, players can pause at any time in order to plan future actions and give simultaneous orders.I was approached by a media scouter who I eventually learned was working for Disney. Much like the player has access to different unit types, zombie types are also varied, ranging between slow, decrepit ones, extremely fast zombies called 'Harpies', highly-resistant ones known as 'Butchers' and others, including a massive 'infected giant' that has high health, speed, and damage that is also highlighted on a minimap, requiring the player to not only have a strong defensive perimeter (with walls, turrets, towers and traps), but also adapt tactics accordingly. The player must keep zombies from breaching base defenses and infecting non-defensive structures, especially in tight or overdeveloped areas where a domino effect outbreak can occur. Though zombies will attack at erratic, but slow times, at certain intervals throughout the game, large hordes of zombies will attack, focusing on one side of the base until a final wave coming from all directions (and in massive numbers). Structures and units, many of different variations and following a tech-tree, will require different materials to be made. There are eight resources that the player must manage: gold, food, workers, wood, stone, iron, oil, and energy. Infected villages, called Villages of Doom, can be pillaged for resources, although a backlash of zombie swarms can result. The player's goal is to build a base to protect themselves, by planning the layout and defenses, exploring the map, collecting resources and expanding while fighting the local zombie population at the same time. They Are Billions pits the player in a randomly generated steampunk themed, zombie-infested world.
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